Welche Bedeutung steckt hinter der hier vorgestellten Vokabel aus dem Bereich meetings?

The managing director: 'We've seen a lot of similar stores opening in the town over the past year and it seemed as if the market was going into decline. However, we have succeeded in bucking the trend and our store is showing greater sales and profit growth than we could have hoped for.'

to buck the trend

Do you know what it means?

• to go against the flow
• to come out of decline
• to show others what's what