Welche Bedeutung steckt hinter der hier vorgestellten Vokabel aus dem Bereich Marketing?

Annie: 'Interest in our range of skin products seems to be waning. I hadn't expected it to happen as quickly as this. Has anyone any input?' Charles: 'It's possible that we're using the wrong celebrity to promote the range. We need someone new.'

to wane

Do you know what it means?

• to reduce significantly
• to gradually decrease
• to disappear